The experience of the tradition for beautiful things lovers
Gioielleria Menichelli was founded in 1912 in Grotte di Castro by Giuseppe Menichelli.
Appreciated since the down for professionalism and for the wide and fine selection of items offered to customers, the shop quickly became the first real landmark of the province of Viterbo for those looking for unique jewelry and luxury watches.
Mr. Mario, Giuseppe Menichelli’s son, in 1923 decided to broaden the horizons and transfer the activity to Montefiascone, at that time actually definitely more important than the native Grotte di Castro.
In the new Gioielleria Menichelli, Mr. Mario not only carried on his father’s tradition but also caught the attention of clients by offering more and more sophisticated jewelry collections truly unique, nourishing meantime a passion for jewelry and silverware vintage.
In 1975 Mario’s son Franco joined his father in the family business with the double merit of continuing according to the principles which led to the success of the company but by improving the supply and services targeted to customers with the first exclusive concessions.
In 1996, there was the real quantum leap! Franco and his son Alexander ushered in Viterbo. The shop had a style and a professional approach that was the setting for some of the most prestigious high watchmaking but also the most refined proposals in the field of jewelry. The name Rolex stood out among all, real flagship of the new store in Corso Italia, joined later by: Jaeger Le Coutre, IWC, Audemars Piguet, Ulysse Nardin, Baume & Mercier, Tag Heuer, Frank Muller, Omega, Breguet, Longines, Eberhard and Bulgari, also present in the jewelry and flanked by Pomellato, Chantecler, Gucci, Pasquale Bruni, Damiani, Buccellati, Crivelli and Chimento.
To stay in touch with the younger generation, in 2000 Menichelli decided to open a Swatch Store, in Corso Italia it also, a few meters from the main jewelry, adapting to market more and more selective.
In 2008, the Swatch Store is transformed into a real second store dedicated to trend articles that, however, retain the characteristics that have ensured the continued success of the company over the years. That is: exclusivity and excellence.
The company’s business does not stop at the sale. From the outset, inside the shop there is a service laboratory, certified among others by Rolex and Omega, which makes use of specialized technicians who respond promptly to the needs for overhaul and repair. Concerning jewels we can count on skilled professionals who are able to fully meet the quality requirements of Gioielleria Menichelli customers.