Privacy Policy


This information is provided pursuant to EU Regulation 679/2016 and the subsequent national adaptation legislation (hereinafter, collectively “ GDPR “) and describes such as the Jewels of Menichelli Franco & amp; C. Srl (indicated in the “Data Controllers” section below, jointly in this information “ Menichelli “) collect and process the personal data of users or customers through its website, in particular www. (“ Site “), physical stores, or more generally whenever express reference is made to this Privacy Policy. The expression “personal data” means any information concerning an identified or identifiable natural person. For example, personal data are the name, an identification number, location data, an online identifier. Menichelli may modify, supplement or periodically update this Information, also in consideration of any changes to the applicable legislation or provisions of the Guarantor for the Protection of Personal Data. Substantial changes and updates to the Privacy Policy will be applied and brought to the attention of the interested parties as soon as they are adopted by updating the link to the Privacy Policy in the footer of the Site and by e-mail communication to registered users. In the event of changes that significantly affect the rights of the registered user, the communication will be made with reasonable notice.


The data are processed for the following purposes.

a) Based on the contractual need in order to: – manage orders and carry out related activities (eg: sales and after-sales customer assistance, communications with the customer on the status of the order, responses to their requests for information, payment management, etc.); – manage the user account in case of registration on the site to use the related services; – manage product shipments and create waybills; – follow up on specific user requests.

b) Based on the consent expressed by the user, collected from time to time specifically, in order to carry out market research, as well as contact the user and send commercial communications and offers promotional, in addition to the sending of newsletters described below, in relation to Menichelli products, services and / or events, via SMS, telephone, paper mail or other means, also through a preventive analysis of consumption behavior aimed at personalizing the messages commercial.

After making a purchase on the site, the user can choose to receive the Newsletter relating to similar products or services offered on the site. The user’s right to oppose this treatment remains unaffected immediately (i) through the appropriate link at the end of each email, (ii) by changing his preferences from the “My account” section on the Site, or (iii) to by means of the contacts indicated below in the “Rights of the interested party” section.

The user can also modify or enrich his preferences at any time through the “My account” section on, expressing his consent to be contacted. The data controller for sending newsletters is Gioielli di Menichelli Franco & amp; C. Srl. The user may in any case exercise his right to object to the same in the manner indicated above. The above also applies to the sending of newsletters following the provision of data in the physical store, during events or in any case following a purchase.

c) On the basis of Menichelli’s legitimate interest, specifically: – for the analysis and improvement of its services; – for carrying out statistical and / or research and development activities, including by analyzing data from the use of services and products or consumer behavior; – in order to defend their rights during the course of judicial, administrative or extrajudicial proceedings, and in the context of disputes arising in relation to the services offered; – in the case of extraordinary transactions, mergers, sale of a business unit, acquisitions, etc.

d) On the basis of the need to fulfill the legal obligations to which Menichelli is subject. The provision of data for the purposes referred to in point (a) above, as necessary to initiate the sale and deliveryto the products and services purchased or for registration on the Site is mandatory and the refusal to provide the personal data being processed makes it impossible to perform the services requested in relation to the purchase of goods and services on the Site.


Below is a description of the categories of data we process: – Data provided directly by the interested party: all personal data entered on the Site (to proceed with online purchases or to register), or which in any case are provided to Menichelli in any way (e.g. in the context of promotional activities in Menichelli stores, or on the occasion of participation in courses, etc.). Examples of data provided directly by the interested parties are: the name; the address and telephone number; credit card data (processed only for the time necessary for the purchase, or as necessary in the case of periodic payments and, if the interested party has not opposed the processing by changing their settings from “My account” from the ” Payment Methods “, saved for subsequent purchases). More generally, all the data provided to allow the execution of a purchase order, the conduct of product searches on the Site, the compilation and use of the profile on the Site, the facilitation of the delivery of products with communication data relating to contact numbers or addresses (e.g. telephone, email, addresses), etc. – Data provided by third parties: these are all personal data that Menichelli collects from other sources (eg postal service companies, couriers, data entry companies), to carry out its services. Examples of data provided by third parties are data relating to updates or corrections received during deliveries by couriers or transport partners or third parties, data on the web pages visited that we may receive from other commercial operators with whom Menichelli could collaborate in some initiatives, the names of the recipients of the orders, if different from the buyer.

– Data collected automatically: these are the navigation data and / or collected through the c.d. “Cookies”. The computer systems and software procedures used to operate the Site acquire, during their normal operation, some personal data whose transmission is implicit in the use of Internet communication protocols. This information is generally not collected to be associated with identified interested parties, but which by its very nature could, through processing and association with data held by third parties, allow users to be identified. This category of data includes the IP addresses or domain names of the computers used by users who connect to the site, the URI (Uniform Resource Identifier) ​​addresses of the requested resources, the time of the request, the method used to submit the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response given by the server (successful, error, etc.) and other parameters relating to the operating system and the user’s IT environment.


A cookie is a small file sent by a website and stored in the user’s browser while using an Internet site. Cookies can be stored only for the time of use of a specific site (session cookie) or for a longer period of time and independent of the session (persistent cookie). Cookies work in combination with the content of the website and normally have the function of improving the usability and browsing experience on the web (technical cookies). Some types of cookies also allow you to know the content displayed, the choices selected and each use of the Site by the user. This feature also makes it possible to offer the most useful and relevant advertising to each individual user (profiling cookies). A website can use self-developed cookies (first-party cookies) or use cookies developed by third-party companies (third-party cookies).

In addition to allowing easy use of the Site, Menichelli uses cookies for various purposes, including: (i) identifying the user when logging in; (ii) store the products saved in the shopping cart for their purchase; (iii) avoid fraudulent use of accounts or in relation to payments; (iv) profiling the user and then providing him with information on products of interest to him, or other content or personalized offers; (v) provide promotions, content, advertising, related to the user and your preferences and to remember these preferences; (vi) carry out researchmarket; (vii) improve the Site, the offer of products and their marketing, etc.

In particular, Menichelli uses:

  • a) TECHNICAL COOKIES : These are cookies necessary for navigation as they allow correct use of the Site and its full functionality. They include cookies that allow the creation of a personalized account, access, content display in the chosen language at each access, recognizing which country the user is connecting from (and remembering this setting in future accesses), and order management. These cookies are strictly necessary for the operation of the Site and their deactivation could affect the experience and the success of navigation. In particular, we use technical cookies for the following purposes: – for the management of dynamic web pages, for the geographical identification of users and for the management of last-accessed data; – to ensure the proper functioning of the web pages; – for the functioning of the forms; – for the management of data relating to the amounts and products of the orders
  • b) ANALYTICAL COOKIES : used to collect information on the number of users and how they visit the site. For example: – Google Analytics : the site uses the Google Analytics tool to collect information, in aggregate form, on the number of users and how they visit the site. This tool uses third-party technical cookies for its operation. Information on the processing of privacy by Google is available at the following link: Information on the cookies used by Google Analytics, collection and use of this data are available at the following link: The following link also provides information to deny consent to the use of third-party cookies from Google Analytics:
  • c) THIRD-PARTY PROFILING COOKIES FOR MARKETING / RETARGETING : they are cookies from third-party companies that allow the collection of information about the user to allow a more specific and / or personalized promotional communication to the ‘user. They include cookies relating to the insertion on the Site of advertising banners relating to third-party companies or products chosen or viewed by the user, or similar or similar products. These cookies can be deactivated without preventing correct navigation on the Site, however their deactivation involves the receipt of promotional messages that may not be of interest to the user. For more information on the profiling cookies currently installed on the user’s terminal, review the privacy policies of third parties and change the preferences expressed, users can consult the page

Disabling cookies. The user can always decide to block, delete, disable cookies or other similar technologies through the settings of their browser or their own device. There are many different browsers: each different browser (and in some cases also each different version of the same browser) has its own procedure for deleting cookies. Cookie preferences must be set separately for each browser used, as the features and options offered may vary. It is therefore advisable to visit the support pages of your browser to obtain more information. Furthermore, the user can change the settings relating to Menichelli cookies. The complete deactivation of cookies could preclude many features, or the correct navigation or display of the Site or other web pages.

Acceptance and Waiver of Cookies. At the time of the user’s first access to the Site and, in any case, until a choice is expressed, all ‘user will be asked to provide his consent to the use of third-party analytical cookies and profiling cookies. In particular, consent may be provided by continuing to browse.

Rolex Section – Privacy Policy

When browsing the Rolex section on our website, the user could interact with an embedded website of . In this case, only the Terms of use , the privacy policy and the information cookies of .

Rolex Section – Cookie Policy

When browsing the Rolex section on our website, the user could interact with an embedded website of . In this case, only the Terms of use will apply. , the Privacy Policy and the Information on cookies of .


The data may be processed by third parties carefully selected for reliability and competence who act, as data processors, in the name and on behalf of Menichelli on the basis of contractual agreements and specific instructions, as this is necessary or appropriate in order to carry out activities, including instrumental or ancillary, related to the purposes of the data processing indicated in this information, the main one consisting in the supply of goods or services requested by the interested party (eg : postal service companies, couriers, data entry companies, companies that manage marketing and newsletters, etc.).

In any other case, except as provided for by applicable law, personal data are not transferred and / or communicated to third parties.


If personal data are transferred to countries outside the European Union, the transfers will take place in compliance with the provisions established by the GDPR in order to ensure an adequate level of protection. In particular, the transfers will take place through the conclusion of Standard Contractual Clauses approved by the European Commission, a copy of which can be obtained by means of a specific request to be sent to the contact details contained in this information.


As soon as the personal data are no longer necessary for the purposes for which they were collected, Menichelli will eliminate them, unless the law requires archiving obligations or that the the user has not consented to the processing for a longer time or to their storage. In particular, following the deactivation of the account or, for unregistered users, the completion of the order, Menichelli will keep the personal data that are necessary for: – fulfill the requests of the authorities within the scope of their competences; – defend or assert any existing or potential claim; – manage any complaint regarding the contract or orders concluded.

The retention period of the data necessary to achieve the aforementioned purposes is linked to the limitation period of a claim which in many cases is 10 years. Menichelli will retain personal data after this time has elapsed only when required to comply with legal obligations or in the event of extraordinary claims and complaints that reasonably require the personal data to be kept.


Under the GDPR, each user has the right to access their personal data and to obtain confirmation of the existence or not of their personal data, even if not yet registered, and their communication in an intelligible form. In particular, each user has the right to obtain access to their data from Menichelli, as well as any information about the methods and characteristics of the processing.

In addition to the above, the user, in the cases provided for by law, has the right to receive their personal data in a structured, commonly used and legible format, as well as the right to transmit such data to another data controller without impediments. In addition, each user has the right to obtain from Menichelli the updating, rectification or integrationand their data. The user also has the right to have their personal data deleted and to limit their processing in the cases provided for by law.

Finally, each user has the right to object, in whole or in part, to the processing of personal data concerning him / her if the processing is based on the legitimate interest of the owner, as well as for direct marketing purposes.

The requests referred to in the previous points should be addressed to the contacts of the owners indicated in the “Data Controller” section below. Requests must be addressed to the owner of reference for the relevant activities. If you have doubts or want more information about the data controller relevant from time to time, please contact Customer Service.

Rolex section

When browsing the Rolex section on our website, the user could interact with an embedded website of In this case, the Privacy Policy and the Information on cookies of .


The data controller is, depending on the activity carried out and provided: – Jewels of Menichelli Franco & amp; C. Srl, Registered office: Corso Italia, 102/104 01100 Viterbo, R.E.A. n. VT- 090520, VAT number: IT01506970563, as regards (i) the processing activities on the Site (e.g. operation of the Site, cookies, e-commerce, purchase of products and services from the Menichelli virtual store), as well as (ii) the newsletter and, if authorized from time to time by the user, other marketing activities;

If you have doubts or want more information about the data controller relevant from time to time, please use the Contact Us section.